But then Evernote is setting their pricing way below what the market could bear. As part of a freemium-for-acquisition model, Evernote might be willing to forgo revenue from these users with the idea of hooking them, turning them into “Well-Organized” and “Anal-Retentive” note-takers, and getting them to upgrade to premium. Segmenting by organization level, we can see that even at the lower end, there are people who are willing to pay for Evernote. When we surveyed 9,233 current, former or prospective Evernote customers, we found that these tiers are way off: The Business plan gives even more storage along with business support and the ability to digitize business cards. All the same features as Basic, but you can also search in PDFs and other docs, not just text, and there's access offline. Unlimited syncing and 10GB uploads per month (about 60 Pricing Page Teardown videos). The Premium plan is $7.99/month ($5.83/month if you pay annually). It is for the casual user but still lets you use Evernote on two devices (as well as the web), has a 60MB upload limit per month (you could upload ten of our Freemium Manifestos in that limit), as well as clipping, searching, sharing, and the passcode lock for mobile devices. But these users are still getting a bargain:Įvernote's pricing has three tiers. Many complained in 2016 when Evernote restricted devices and storage on the Basic plan. OneNote may have started the concept, but Evernote is running with it.In this episode of Pricing Page Teardown, Peter and I look at where Evernote is on the path to pricing success and the changes the company could make to start truly using freemium as an acquisition channel and monetizing their core users. What separates the two? While OneNote may be a mainstay for desktop and laptop users of Microsoft Office, Evernote can be installed across all platforms and on all mobile devices. Many of its features are exactly the same as Evernote’s, right down to the terminology of notebooks and tags. Microsoft’s OneNote was the dominant leader in this space until Evernote came along, and is still the go-to program for those used to it. This allows you to secure access to your notes with a password on its mobile apps, take your notebooks offline to your mobile devices, increase your upload limit to 1GB, search within PDFs, and many other items. The premium version of Evernote is cheap for the frequent user at $45.00 per year.
Yet, Evernote Premium does integrate with QuickOffice, and the two make a powerful productivity app for a tablet. Evernote does lack items like basic formatting that could turn it into a full-scale productivity app. Evernote can run on nearly any device.Evernote has a great guide for installation on all of your devices and setting up your first notebooks and notes.
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